When talking about a small company available for sale, it is crucial to be aware of the customer and to produce a customer through this understanding. This is called a buyer behavior study. The time and energy used on this relatively recent discipline happen to be of enormous magnitude. And every buyer-study has unfolded some new dimension in this discipline. The niche has become approached and analyzed from different angles and under different premises.
What motivates the customer? What induces him to acquire? How come he purchase a specific brand coming from a particular shop? Why does he shift his preferences in one shop to another or from a brand to another one? How can he react to an alternative product introduced in the market or a piece of information addressed to him? Which are the stages he travels through before he makes the decision to buy? These are one of the questions which might be of perennial interest. It really is around these questions how the product and promotion strategies ultimately revolve.
It needs to be emphasized with the very outset that there is absolutely no unified, well-defined, tested and universally established theory of buyer behavior. Whatever we have today are certain ideas on buyer behavior. Some of these ideas took their cue from economics, others from psychology, however others have drawn cues from several of the social sciences simultaneously. Business for Sale Canada firms and professional scientific study has studied the niche extensively, contributing a big range of facts about buyer behavior. However, a universally accepted theory of your subject has yet to emerge.
The buyer is a riddle. He is an extremely complex entity. His needs and desires are innumerable, and in addition they differ from security ought to aesthetic needs. These needs and desires tend to be at different stages of emergence and actualization. Some are latent, some manifest, and others highly dominant. The purchaser has his very own ways and means of meeting these needs. A few of these needs are within his means; he is able to easily meet them. Some others could possibly be beyond realization.