What motivates the consumer? What induces him to buy? Why does he purchase a specific brand from the particular shop? Why does he shift his preferences from one shop to a new or from one brand to another one? How does he react to a new product introduced on the market or some information addressed to him? Exactly what are the stages he travels through before he makes the choice to buy? These are some of the questions that happen to be of perennial interest. It really is around these questions which the product and promotion strategies ultimately revolve.
It needs to be emphasized within the very outset that there is not any unified, well-defined, tested and universally established theory of buyer behavior. Whatever we have today are certain ideas on buyer behavior. A few of these ideas have got their cue from economics, others from psychology, yet others have drawn cues from several of the social sciences simultaneously. Business for Sale in Toronto firms and professional researchers have studied the niche extensively, contributing a substantial selection of information on buyer behavior. However, a universally accepted theory in the subject has yet to emerge.
The purchaser is a riddle. He is an incredibly complex entity. His needs and desires are innumerable, and in addition they change from security should aesthetic needs. These needs and desires are usually at different stages of emergence and actualization. Some are latent, some manifest, yet others highly dominant. The purchaser has his own ways and ways of meeting these needs. Some of these needs are within his means; he is able to easily meet them. Some others can be beyond realization.
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