Explainer videos are an increasingly used marketing tool to promote the brand or company. In fact, up to 87% of marketers use online video for their campaigns.

Why is it that they do that? Allow us to determine several of its benefits.

1. Consumer attention is shifting to videos now.

Let’s examine YouTube, the world’s second largest Internet Search Engine after Google.

Each day, you can find a minimum of millions of YouTube users generating billions of view count. YouTube reports that the mobile video consumption rises by 100% annually. Your individuals are already moving to videos, shouldn’t you follow as well to have their attention?

2. Explainer videos provide greater clarity.

A photograph speaks a thousand words.

explainer video speaks thousands of words

90% from the information that is definitely transmitted towards the brain is visual. Visuals are processed 60,000 times faster during the brain than text.



Visual images enhance our learning since it is quicker to comprehend and that we secure the information longer. Thus, it is actually easier to convey your message through corporate video production and more importantly, people remember it.

3. Stories improve direct selling.

Consumers are emotional creatures.

They manufacture decisions emotionally, not logically.

For this reason storytelling is such a powerful tool. It requires moving images, voices, and tonality, which creates an emotional link between your brand and your consumers.

It is actually more inclined that the consumers will buy into you as videos make it easier for that customers to digest the info consequently making you appear more convincing and trustworthy.

4. Relatively inexpensive.

As opposed to common belief, the price tag on marketing with video is fairly low.

low price explainer videos

The material with the videos may be repurposed into numerous channels. The same video content can be utilized on video hosting company, social media channels, and perhaps email newsletter!

Moreover, top social network channels, e.g. Facebook, now favour video content. It can be much easier to reach to the customers who will be now spending 9 hours generally on these social websites platforms.

Social networking platform can be another great tool for viral marketing. Let’s take Facebook for instance. Facebook has 1.7 billion active users, and Facebook allows you to talk about videos. When your video captures people’s attention, your products or brand can reach to a minimum of 100 million potential consumers easily.

5. Videos boost SEO.

Videos attract more traffic and it is simpler to help your page appear while watching google search.

Pages with video are 53 times prone to appear on Google first page. Google search engine favours quality content over keywords.

In fact, it really works very well which we have was able to rank ourselves at the very top in Google search engine results for “Explainer Video Singapore”! We have been also ranked on the first page for other keywords related to “Animation”. That’s the powerful impact that videos could have on your SEO!

Explainer Video Singapore

Since high-quality video content can increase your SEO result, how would you create it?

Research has shown how the attention span on the webpage is approximately 8 seconds. You need to do realise that YouTube allows the viewers to simply click “Skip Ads” after 5 seconds right? So that the first 5 seconds is the most critical for your audience to decide on whether to stay on watching your video.

Needless to say, the video itself should not be too long. The recommended time range is between 1 to 2 minutes, adequate that you can narrate a captivating story together with the necessary business details.

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