Tuesday, 23 May 2017

Explainer videos are an increasingly used marketing tool to promote the brand or company. In fact, up to 87% of marketers use online video for their campaigns.

Why is it that they do that? Let us discover several of its benefits.

1. Consumer attention is shifting to videos now.

Let’s examine YouTube, the world’s second largest Search Engine after Google.

Daily, you can find a minimum of millions of YouTube users generating billions of view count. YouTube reports that their mobile video consumption rises by 100% every year. Your individuals are already moving to videos, shouldn’t you follow as well to obtain their attention?

2. Explainer videos provide greater clarity.

A photo speaks one thousand words.

explainer video speaks one thousand words

90% from the information that is certainly transmitted to the brain is visual. Visuals are processed 60,000 times faster within the brain than text.

Visual images enhance our learning since it is quicker to comprehend and we also keep the information longer. Thus, it is actually quicker to convey your message through video production and most importantly, people remember it.

3. Stories improve direct sales.

Individuals are emotional creatures.

They create decisions emotionally, not logically.

That is why storytelling is unquestionably a powerful tool. It requires moving images, voices, and tonality, which creates an emotional link between your brand and your consumers.

It really is more inclined how the consumers will buy into you as videos make it easier for any consumers to digest the knowledge consequently making you appear more convincing and trustworthy.

4. Relatively inexpensive.

Despite common belief, the price of marketing with video is relatively low.

low price explainer videos

This content of the videos could be repurposed into many different channels. The identical video content could be used on video web host, social networking channels, and in many cases email newsletter!

Moreover, top social network channels, e.g. Facebook, now favour video content. It is quicker to reach for your customers who are now spending 9 hours typically on these social network platforms.

Social networking platform is also a great tool for viral marketing. Let’s take Facebook for instance. Facebook has 1.7 billion active users, and Facebook allows you to share videos. When your video captures people’s attention, your product or brand can reach to at the very least 100 million potential consumers easily.

5. Videos boost SEO.

Videos have more traffic and is particularly simpler to help your page appear before the internet search engine.

Pages with video are 53 times more prone to display on Google front page. Google search engine favours quality content over keywords.

In reality, it really works so well we have had been able to rank ourselves on the top in the search engines google search results for “Explainer Video Singapore”! Our company is also ranked on the first page for other keywords connected with “Animation”. That’s the powerful impact that videos can have for your SEO!

Explainer Video Singapore

Since high-quality video content can increase your SEO result, how does one create it?

Studies have revealed that this attention span with a web page is around 8 seconds. You are doing realise that YouTube allows the crowd to select “Skip Ads” after 5 seconds right? So that the first 5 seconds is considered the most critical for your audience to make a decision if you should remain watching your video.

Of course, the video itself should not be too long. The recommended time range is between 1 to 2 minutes, sufficient that you can narrate a captivating story together with the necessary business details.

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